"If you build it, they will come" does not, unfortunately, apply to your website. Marketing your website is as important as designing and producing it in the first place. You could have the best looking and most engaging site around but you'll never get people to visit it if they don't know about it.
A good way to start thinking about marketing your site is to log on to a search engine ('Google', for example) and search for the subject area which most applies to your site. The search engine will more than likely return thousands of results. On the first page of results you may find your competition, or you may find some obscurely related text heavy web pages.
Here are a few of the most popular search engines:
The HQ Search Engine Marketing (SEO) service will give your site the best chance of competing and appearing higher than most of the sites you find in the search engines. The ability for your site to be found by a search engine is always a consideration during the production of your site, and we offer a month by month search engine research, optimisation and submission service. For an initial setup and monthly fee, we will undertake the following:
SEARCH ENGINE SUBMISSION: GETTING LISTED
"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration.
Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.
SEARCH ENGINE OPTIMISATION (SEO): IMPROVING THE ODDS
"Search engine optimisation" (SEO) refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines.
Returning to the lottery model, let's assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimisation is akin to this. It's making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.
SEARCH ENGINE PLACEMENT AND POSTIONING: RANKING WELL
Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search terms.
SEARCH ENGINE MARKETING AND PROMOTION: THE OVERALL PROCESS
Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.
These terms also highlight the fact that doing well with search engines is not just about submitting right, optimising well or getting a good rank for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.